About Equil Consulting

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Equil Consulting was born of the idea that people can collaborate. Commerce moves quickly, and many people can become narrow in their vision and less flexible in their ability to identify compromises that will benefit all involved.

 

Our name is based on game theory developed by the mathematician John Nash. His theory, the Nash Equilibrium, describes a solution to a problem in which two or more entities want the best outcome for themselves but must take others' actions into account. A Nash equilibrium is reached when no player can improve their payoff by unilaterally changing their strategy.

 

While the calculations in this theory are complex, its solution is simple: in most instances, there is a negotiated balance in which each interested party can find a reasonable and sustainable gain. 

 

We recognize this potential and are committed to helping organizations and individuals find the insight to maximize their potential while recognizing the value in strategic collaboration.

 

Meet our Founder:

 

Jeff E.B. Johnson,  Founder & CEO

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