Once you have a clear understanding of your business model, a business case helps you to "flesh out" the next phase of the planning process. The business case illustrates your analysis of a problem and the process you have undertaken to reach the recommended solutions. In general, a business case should have the following general sections:

 

• Executive Summary: Provide a high-level summary of what’s being proposed, why and anticipated benefits

• Business Problem: Clearly define the problem being addressed and why your organization is poised to provide the best solution

• Proposed Solutions: Depending on the project, identify either one or two suggested solutions

• Alternatives: Provide alternatives to undertaking the project and list the pros and cons

• Recommended Solution: State your determined course of action and clearly highlight your reasons for choosing this solution

• Feasibility: Outline the results of any feasibility studies and summarize likelihood that the project will be successful

• Any Supporting Documentation: Include a succinct summary of any ancillary and supporting documentation related to your analysis

• Section for signed authorization (if needed): Include a section where a leader can authorize your project immediately

 

Each business case will be slightly different, with more/less emphasis placed on certain areas. That said, however, each business case should generally include all sections above.